Yesterday we talked about what might get someone to take a survey (or not). Why would you want to create and send out a survey in the first place? There are many reasons. One of the most important is to find out what your market wants or needs. If you don't ask them, how will you know? Once you have this valuable information, you can provide new products that provide true value to your clients and potential clients. You can also take a survey to see how you are doing. Are you doing a good job as a consultant, trainer, inspector, or any other role you fill? A survey can be a great way to solicit and get feedback. A survey can also be an aid when doing research and any research you do, even informal as with a survey, can also be used to issue White Papers, special reports and press releases and all of these can help to build your credibility. Never do a survey simply for the sake of doing a survey. You don't want to ask your clients and contacts to waste their time on anything. Surveys, when created and used with a specific goal in mind, can be a great help to your business.
